Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG520 Mapping and Delivery Guide
Manage compliance within the marketing legislative framework

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG520 - Manage compliance within the marketing legislative framework
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to comply with the legislative structure of the marketing industry and use this for competitive advantage.It applies to individuals who work across a variety of industries and who possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.A sound working knowledge of the legal environment in which marketing decisions are made is essential to protect a business from litigation, and individuals in these roles must competently discuss legal issues with specialists, but do not make legal decisions independently.An in-depth understanding of the legislative operating environment also informs the development of marketing strategies.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Identify and interpret legislative framework relating to marketing
  • Identify and locate current information about legislation relating to marketing decision-making in the industry context
  • Identify codes of practice as they relate to marketing, and analyse their implications in the industry context
  • Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process
  • Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context
       
Element: Promote a culture of compliance with legislative framework relating to marketing
  • Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program
  • Participate in a marketing compliance audit and make recommendations to address identified gaps
  • Identify possible implications of non-compliance and use them to recommend changes to practice
  • Design a training program to educate staff on compliance as it relates to marketing
       
Element: Recommend strategies to use legislative framework relating to marketing for competitive advantage
  • Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches
  • Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders
  • Make recommendations to implement systems to identify intellectual property infringement by third parties
  • Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation
  • Access and effectively use others’ intellectual property within legal guidelines for business advantage
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and interpret legislative framework relating to marketing

1.1 Identify and locate current information about legislation relating to marketing decision-making in the industry context

1.2 Identify codes of practice as they relate to marketing, and analyse their implications in the industry context

1.3 Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process

1.4 Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context

2. Promote a culture of compliance with legislative framework relating to marketing

2.1 Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program

2.2 Participate in a marketing compliance audit and make recommendations to address identified gaps

2.3 Identify possible implications of non-compliance and use them to recommend changes to practice

2.4 Design a training program to educate staff on compliance as it relates to marketing

3. Recommend strategies to use legislative framework relating to marketing for competitive advantage

3.1 Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches

3.2 Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders

3.3 Make recommendations to implement systems to identify intellectual property infringement by third parties

3.4 Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation

3.5 Access and effectively use others’ intellectual property within legal guidelines for business advantage

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and interpret legislative framework relating to marketing

1.1 Identify and locate current information about legislation relating to marketing decision-making in the industry context

1.2 Identify codes of practice as they relate to marketing, and analyse their implications in the industry context

1.3 Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process

1.4 Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context

2. Promote a culture of compliance with legislative framework relating to marketing

2.1 Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program

2.2 Participate in a marketing compliance audit and make recommendations to address identified gaps

2.3 Identify possible implications of non-compliance and use them to recommend changes to practice

2.4 Design a training program to educate staff on compliance as it relates to marketing

3. Recommend strategies to use legislative framework relating to marketing for competitive advantage

3.1 Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches

3.2 Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders

3.3 Make recommendations to implement systems to identify intellectual property infringement by third parties

3.4 Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation

3.5 Access and effectively use others’ intellectual property within legal guidelines for business advantage

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify and locate current information about legislation relating to marketing decision-making in the industry context 
Identify codes of practice as they relate to marketing, and analyse their implications in the industry context 
Analyse how legislation relating to marketing can protect and assist the trader, consumer and competitive process 
Identify sources of information and advice about the legislative framework relating to marketing, and analyse them for usefulness in the industry context 
Identify benefits and essential components of the legal compliance program relating to marketing, and how they fit with the overall organisation compliance program 
Participate in a marketing compliance audit and make recommendations to address identified gaps 
Identify possible implications of non-compliance and use them to recommend changes to practice 
Design a training program to educate staff on compliance as it relates to marketing 
Identify and analyse a range of methods to protect the organisation’s products and services being marketed against intellectual property breaches 
Make recommendations on strategies for protection of intellectual property rights, and present to key stakeholders 
Make recommendations to implement systems to identify intellectual property infringement by third parties 
Identify remedies for own and other organisations’ breaches of marketing legislation which could impact the organisation 
Access and effectively use others’ intellectual property within legal guidelines for business advantage 

Forms

Assessment Cover Sheet

BSBMKG520 - Manage compliance within the marketing legislative framework
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Assessment Record Sheet

BSBMKG520 - Manage compliance within the marketing legislative framework

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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